FROM MANAGER TO DIRECTOR

A practical playbook to step into strategic retail leadership and position yourself for your next role.

You’re delivering results. You’re running stores, teams, and operations successfully but when it comes to the next step, you’re not yet seen as a strategic leader.


Moving from Manager to Director is not about working harder. It’s about thinking, communicating, and positioning yourself differently.


This playbook shows you exactly how to make that shift. Built from real experience in retail leadership, it gives you a clear, practical framework to move from operational excellence into strategic impact.


This is for you if you want:

  • Clear insights on leadership progression

  • Practical guidance for senior-level thinking

  • Reflection prompts to help you take action

  • A structured approach to your next career step


Available in English and Spanish
/ Disponible en Inglés y Español

Step into strategic retail leadership

Created by a Commercial Director UK & Ireland with experience across retail strategy, operations and leadership development.

This is not theory, it’s what actually works.

Executive coach based in London working with international leaders

Executive coach based in London
working with international leaders

@ 2026 Maria Laffón