EXECUTIVE

COACHING FOR RETAIL AND

COMMERCIAL LEADERS

EXECUTIVE

COACHING FOR RETAIL AND

COMMERCIAL LEADERS

COACHING FOR RETAIL & COMMERCIAL LEADERS

COACHING FOR RETAIL
& COMMERCIAL LEADERS

You're not starting from scratch, you're building on the strengths, instincts and experiences you already carry.

Through meaningful coaching and transformative learning experiences, I support retail and commercial leaders to navigate transitions, reconnect with what truly matters and move forward with confidence; even when the path ahead feels uncertain or complex. If you’re seeking clarity, courage and a space to grow into the leader you know you can be…

Welcome. You’ve just taken your first step.

You're not starting from scratch, you're building on the strengths, instincts and experiences you already carry.

Through meaningful coaching and transformative learning experiences, I support retail and commercial leaders to navigate transitions, reconnect with what truly matters and move forward with confidence; even when the path ahead feels uncertain or complex. If you’re seeking clarity, courage and a space to grow into the leader you know you can be…

Welcome. You’ve just taken your first step.

Before coaching, I built my career in retail leadership:


  • 15+ years in the industry.

  • Most recently Commercial Director UK & Ireland.

  • Leading teams in fast-paced, high-pressure environments.

  • Making critical commercial decisions.

Before coaching, I built my career in retail leadership:


  • 15+ years in the industry.

  • Most recently Commercial Director UK & Ireland.

  • Leading teams in fast-paced, high-pressure environments.

  • Making critical commercial decisions.

Before coaching, I built my career in retail leadership:


  • 15+ years in the industry.

  • Most recently Commercial Director UK & Ireland.

  • Leading teams in fast-paced, high-pressure environments.

  • Making critical commercial decisions.

ABOUT ME

I’m a retail and commercial leader turned coach, with more than 15 years’ experience in senior roles across global retail organisations.

My approach is practical, grounded and shaped by real-world experience. I understand the pressures, complexity and expectations that come with leadership roles, and I create a confidential, supportive space where my clients can step back, think clearly and explore their challenges openly.


I combine commercial insight with a professional coaching approach to help people unlock potential, navigate change, and perform at their best.

This is where most leaders get stuck.

Most high performers don’t struggle because they lack capability
they struggle because they’re still operating at the level below.

In retail, performance gets you promoted.
But leadership is what allows you to operate and succeed, at that level.

This is where most leaders get stuck.

Most high performers don’t struggle because they lack capability
they struggle because they’re still operating at the level below.

In retail, performance gets you promoted.
But leadership is what allows you to operate and succeed, at that level.

WHAT MY CLIENTS SAY

WHAT MY CLIENTS SAY

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call.

    -Demet Tanaj - Business Owner -

  • It was my first time doing a coaching session, and I have to say it was a really great experience for me. I don’t know how to express how thankful I am to Maria. She is a true professional. She helped me a lot by guiding me to recognize the things I already knew but I wasn’t putting into practice.

    -Patricia Alba - Senior Visual Merchandiser-

  • Maria has supported me with going through a professional and personal transition. Her coaching sessions have been very helpful in finding new ways to approach things and to structure my thoughts. She used tools or exercises to help me make decisions or gain confidence in my decisions (as I was getting a bit anxious or doubtful about them). Having her practical approach was really helpful! She was always very kind and listening to my needs from the start of our session so she could best lead it. She was also flexible with the timeslots. I would recommend her if you need a good coach to guide you through any life/work challenge or transition. I'm grateful for all the help I received!

    -Judith - Career Transition-

  • Comencé buscando mejorar como líder y me llevo mucho más.

    He ganado confianza en mí mismo, soy más empático con mi equipo y siento que soy mejor persona tanto dentro como fuera del trabajo.

    Gracias por todo el aprendizaje, personal y laboral.

    Sales representative Heineken-

  • Maria’s coaching sessions have given me the clarity and motivation I’ve needed to move forward with my career goals. Each week, she was able to help me think differently and develop creative solutions to obstacles that were holding me back. I’d highly recommend Maria to anyone who is looking to unlock that confidence and direction to make important changes, whether that’s career or life focused.

    Tom - Creative

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call.

    -Demet Tanaj - Business Owner -

  • It was my first time doing a coaching session, and I have to say it was a really great experience for me. I don’t know how to express how thankful I am to Maria. She is a true professional. She helped me a lot by guiding me to recognize the things I already knew but I wasn’t putting into practice.

    -Patricia Alba - Senior Visual Merchandiser-

  • Maria has supported me with going through a professional and personal transition. Her coaching sessions have been very helpful in finding new ways to approach things and to structure my thoughts. She used tools or exercises to help me make decisions or gain confidence in my decisions (as I was getting a bit anxious or doubtful about them). Having her practical approach was really helpful! She was always very kind and listening to my needs from the start of our session so she could best lead it. She was also flexible with the timeslots. I would recommend her if you need a good coach to guide you through any life/work challenge or transition. I'm grateful for all the help I received!

    -Judith - Career Transition-

  • Comencé buscando mejorar como líder y me llevo mucho más.

    He ganado confianza en mí mismo, soy más empático con mi equipo y siento que soy mejor persona tanto dentro como fuera del trabajo.

    Gracias por todo el aprendizaje, personal y laboral.

    Sales representative Heineken-

  • Maria’s coaching sessions have given me the clarity and motivation I’ve needed to move forward with my career goals. Each week, she was able to help me think differently and develop creative solutions to obstacles that were holding me back. I’d highly recommend Maria to anyone who is looking to unlock that confidence and direction to make important changes, whether that’s career or life focused.

    Tom - Creative

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call.

    -Demet Tanaj - Business Owner -

  • It was my first time doing a coaching session, and I have to say it was a really great experience for me. I don’t know how to express how thankful I am to Maria. She is a true professional. She helped me a lot by guiding me to recognize the things I already knew but I wasn’t putting into practice.

    -Patricia Alba - Senior Visual Merchandiser-

  • Maria has supported me with going through a professional and personal transition. Her coaching sessions have been very helpful in finding new ways to approach things and to structure my thoughts. She used tools or exercises to help me make decisions or gain confidence in my decisions (as I was getting a bit anxious or doubtful about them). Having her practical approach was really helpful! She was always very kind and listening to my needs from the start of our session so she could best lead it. She was also flexible with the timeslots. I would recommend her if you need a good coach to guide you through any life/work challenge or transition. I'm grateful for all the help I received!

    -Judith - Career Transition-

  • Comencé buscando mejorar como líder y me llevo mucho más.

    He ganado confianza en mí mismo, soy más empático con mi equipo y siento que soy mejor persona tanto dentro como fuera del trabajo.

    Gracias por todo el aprendizaje, personal y laboral.

    Sales representative Heineken-

  • Maria’s coaching sessions have given me the clarity and motivation I’ve needed to move forward with my career goals. Each week, she was able to help me think differently and develop creative solutions to obstacles that were holding me back. I’d highly recommend Maria to anyone who is looking to unlock that confidence and direction to make important changes, whether that’s career or life focused.

    Tom - Creative

WHAT YOU CAN ACHIEVE

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TAKE THE NEXT STEPS

Ready to move forward? Let’s talk about where you are now and where you want to be.

The first conversation is free, confidential, and pressure-free

Executive coach based in London working with international leaders

Executive coach based in London
working with international leaders

@ 2026 Maria Laffón