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Hi I am Maria, I work with retail and commercial leaders who are stepping into bigger roles, navigating pressure, and redefining how they lead.

Not because they lack capability, but because the demands have changed.

Have you ever felt yourself slipping? Edging toward burnout? Or realising you’re living by someone else’s playbook instead of your own?I work with professionals who are navigating exactly these moments.

I’ve built my career internationally, living and leading across different countries, navigating constant change along the way. I know what it takes to start over, step up, and redefine yourself while operating at pace.

With 15+ years in international retail and senior leadership roles, I understand the pressure of delivering results, making fast decisions and leading people in an industry that never stops.

I’ve built my career internationally, living and leading across different countries, navigating constant change along the way. I know what it takes to start over, step up, and redefine yourself while operating at pace.

With 15+ years in international retail and senior leadership roles, I understand the pressure of delivering results, making fast decisions and leading people in an industry that never stops.


People have always been at the centre of my work whether leading teams, shaping strategy or supporting leaders through change.

Helping others grow has always been a constant, just expressed in different ways throughout my career.


People have always been at the centre of my work whether leading teams, shaping strategy or supporting leaders through change.

Helping others grow has always been a constant, just expressed in different ways throughout my career.

Coaching wasn’t a career change for me;
it was natural evolution.

Coaching wasn’t a career change for me;
it was natural evolution

My role is to help you increase your awareness, look at things from different perspectives and identify the resources and strengths you already have.

MY APROACH

It’s about helping you think better, see more clearly, and take action with confidence, especially when the path ahead isn’t obvious.

CLEAR
DIRECTION & FOCUS

CLEAR
DIRECTION & FOCUS

DECISIVE
DECISION-MAKING

DECISIVE
DECISION-MAKING

SUSTAINABLE
PROGRESS

SUSTAINABLE
PROGRESS

WHY WORK WITH ME

WHY WORK WITH ME

I bring a combination of real-world commercial leadership experience and professional coaching training.

I’ve held senior roles within brands such as Massimo Dutti, Mango and Hugo Boss, and have worked with companies including Panambi and Heineken.

I trained with Barefoot Coaching, an ICF-accredited school, and I am currently working towards my ICF ACC accreditation with the International Coaching Federation.

I bring a combination of real-world commercial leadership experience and professional coaching training.

I’ve held senior roles within brands such as Massimo Dutti, Mango and Hugo Boss, and have worked with companies including Panambi and Heineken.

I trained with Barefoot Coaching, an ICF-accredited school, and I am currently working towards my ICF ACC accreditation with the International Coaching Federation.

WHAT MY CLIENTS SAY

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

  • Before working with Maria, I felt completely overwhelmed and stuck in my own head. I knew what I needed to do, but I couldn't find the 'start' button. Maria, helped me declutter my thoughts and break through the mental noise. Thanks to her guidance, I finally have a clear roadmap and the focus I needed to jumpstart my work. If you’re feeling paralyzed by indecision, she is the person to call."

    -Demet Tanaj-

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Executive coach based in London working with international leaders

Executive coach based in London
working with international leaders

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@ 2026 Maria Laffón